OFFICIAL RULES (THE “PROMOTION”)

KEY RULES

A. Official Rules: The Official Rules for this Promotion consist of both (i) these key rules summarizing the important rules for participating in the Promotion (the “Key Rules”) and (ii) the Additional Promotion Official Rules (“Additional Rules”) applicable to your place of legal residence. Please review the Additional Rules at the following URL:

• For legal residents of any Promotion Jurisdiction (defined below) located in North America, Central America, South America, or the Caribbean: https://square-enix-games.com/en_US/documents/promotion-additional-rules.
• For legal residents of any Promotion Jurisdiction located in Europe, Africa, Asia, or Oceania: https://square-enix-games.com/en_GB/documents/promotion-additional-rules.

B. Territories: This Promotion is open only to individuals who are legal residents and physically and permanently located in one of the following countries/territories at the date and time of entry (the “Promotion Jurisdiction”):

• South America, North America, Europe, Africa, Oceania, and Asia excluding Japan, China, Mongolia, Republic of Korea, Taiwan, Laos, Thailand, Hong Kong, Vietnam, the Philippines, Brunei, Malaysia, Singapore, Indonesia, Cambodia, Macao, and wherever prohibited by law.

C. Age Limit: This Promotion is open only to individuals 18 years of age or older at the date and time of entry. Parental consent is required for entrants below the age of majority in their jurisdiction of residence.

D. Entry Period: You may enter the Promotion only between Monday, July 24, 2023 at 2:00 a.m. (Pacific Daylight Time) and Monday, August 21, 2023 at 7:59 a.m. (Pacific Daylight Time) (the “Entry Period”).

E. Entry Procedure and Limitations: In order to enter the Promotion, you must complete the following steps during the Entry Period:

Step One:

• You must have and maintain your own active FINAL FANTASY XIV (the “Game”) Square Enix account.
• Using the template provided, create images (either physical or digital) of a hairstyle design that you would like for use on player characters in the game, consisting of three (3) images – the front design, the side design, and the back design (the “Hairstyle”).
• If you create a physical image of the Hairstyle (e.g. on paper), you must create a digital image of that physical image of the Hairstyle in order to submit it.
• Digital images of the Hairstyle must be either .jpg or .png format (files up to 5MB allowed).
• Entrants may use image editing software to alter, enhance or otherwise style the entries they create.
• Please note that all entries must be the sole original creative work of the person submitting the entry. You may not submit works created by another person or by AI (in whole or in part).

Step Two:

• Visit the Entry Submission Form page and log in with your Square Enix Account.
• Submit your entry via the Entry Submission Form page and include the following information:
• Your character name and world (this is the character that would be receiving the in-game prize should you be chosen as a winner), the Lodestone URL that points to the character associated with your Entry, your nickname, your entry title, your Hairstyle (uploaded via the Entry Submission Form), and a brief comment about your entry (collectively an “Entry”).
• Please also provide the following information regarding your design of your Hairstyle if the design includes accessories and/or highlights:
  • i. Materials and texture for the accessories (such as hairbands and ribbons)
  • ii. Sections for the highlights

Additional Entry Limitations:

• You must not include any additional personal information in your Entry.
• Entries may not be edited after submission.
• You may submit up to three (3) Entries per account, however, each Entry must be unique and submitted separately.
• If you submit more than three (3) Entries, only the three (3) most recently submitted Entries will be considered.
• You must refrain from posting your Entries on blogs or other social channels until Sponsor announces the results. If your Entries are found to be posted before the list of winners is announced, your Entry may be disqualified.

F. Winner Selection: The Sponsor (listed below), or Sponsor’s designee, shall select the top thirty (30) Entries from all eligible submissions using the following methodology:

The Sponsor’s Development and Operations teams shall select winners based on the (i) technical quality of the Hairstyle, (ii) originality of the Hairstyle, (iii) and creativity of the Hairstyle.

Winner(s) shall be selected on or around November 30, 2023 at 999 N Pacific Coast Highway, El Segundo, California, USA 90245.

G. Prize(s): Each winner shall receive One (1) Fat Cat Earrings (an in-game FINAL FANTASY XIV item with no monetary value). The prize will be delivered to the character specified during the submission process. Prizes will be delivered in November 2023.

If an Entry is deemed to be excellent by Sponsor in its sole discretion, Sponsor may decide to implement it into the Game in the future. In such cases, the Development team may make adjustments to the design or features of the Hairstyle. Note that there is no guarantee that winning entries will be implemented into the Game. Entries that did not win may also be selected for implementation into the Game in the future.

H. Winner Notification: Sponsor, or Sponsor’s designee, will notify winners by or about November 30, 2023 via a Lodestone website announcement.

I. Sponsor: The sponsor of this Promotion is Square Enix, Inc.

J. Ownership of Entries: All Entries and other materials (the “Entry Materials”) (including all copyright, trademark, and other proprietary rights associated therewith) submitted by you become the property of Sponsor upon submission, and Entry Materials will not be returned to any contestant. In consideration of our acceptance and review of your Entry Materials into the Promotion, you hereby assign to Sponsor absolutely all rights, title and interest for the full duration of copyright in and to the Entry Materials throughout the world. Without limiting the generality of the foregoing, you acknowledge that Sponsor will own all rights to use, modify, and make derivative works of the Entry Materials, without separate compensation to you or any other person or entity. You agree to take, at Sponsor’s expense, any further action (including, without limitation, execution of affidavits and other documents) reasonably requested by Sponsor to effect, perfect, or confirm Sponsor’s ownership rights as set forth above in this paragraph. Parental consent to such actions may be required of entrants below the age of majority in their jurisdiction at the time of entry. Entry Materials may be used by contestants only for purposes of the Promotion or for private, personal, non-public viewing. Entry Materials received by Sponsor may be destroyed by Sponsor at any time following the Promotion.

K. Other Details: Prizes will be distributed via the in-game moogle delivery service (which may be subject to change at the Sponsor's discretion). Please note that this is a virtual prize with no monetary value and cannot be sold or transferred.

By entering the Promotion, you agree to be bound and abide by these Key Rules and the Additional Rules applicable to your place of legal residence, and you represent that you satisfy all eligibility requirements to enter the Promotion.

For more information about how Sponsor uses your data, see the Additional Rules and visit Square Enix’s Privacy Notice at https://weblet.square-enix.com/geojmp.php?d=DOCUMENTS&l=privacy.

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS PROMOTION. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. YOU MUST HAVE LEGALLY ACQUIRED ACCESS TO THE GAME PRIOR TO THE LAUNCH OF THE PROMOTION.